9 years designing complex products people get through without thinking. Currently designing clinical trial software at @Transcenda.
Rethinking a clinical trial safety tool
Goal
Help study teams finish a trial's safety setup in one sitting, instead of spreading it across several.
Impact
Setup dropped from about 2 hours to about 30 minutes, and the product grew from 3 to 7 clients.
Making food delivery faster without faster couriers
Goal
Make ordering faster in Qatar's delivery super-app, across 12 categories and two languages, without touching courier speed.
Impact
Median time to order fell 31%, reorders rose 18% and support contacts dropped 24%.
Unifying file viewing across a clinical trial platform
Goal
Give every product one shared way to view documents and images, so teams stop building their own from scratch.
Impact
One shared pattern replaced all of them. It shipped in 2 variants in the design system and is used across 5 products.
Designing a performance analytics platform
Goal
Help 1.5M+ CS2 players understand what to fix after every match, not just see their stats.
Impact
Shipped 11 features in 15 months. Sign-up completion rose 22% and platform engagement 12%.
